Our Mission Our mission is to create and produce world-class, human and environmentally friendly products that are suitable for the different lifestyles and usage habits of our consumers through our research and development activities. Our vision is to continuously raise the bar in product quality by following innovations and technological developments, to take firm steps towards becoming a world brand and to maintain our leading company structure in the market. In addition to this, it is to provide foreign currency inflow to Turkey with our export-oriented works and to support the country's economy by creating wide employment advantages in terms of labor force with the investments we make. Quality policy In the national and international competitive environment, not only the economy of the product, but also the quality, reliability and timely fulfillment of the product play an important role in meeting customer demands. For this purpose, our company; With the slogan of "EFFICIENCY AND CUSTOMER SATISFACTION", it has determined its basic quality policy to meet customer demands in an economical, high quality, reliable and timely manner by constantly improving itself.​